What is greenwashing?
Greenwash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
With the ever growing trend of environmental advertising, it is important that we stop and ask— are companies ACTUALLY going green or are they just greenwashing?
This blog is determined to see whether consumers believe major companies are making a real change by becoming environmentally conscious or if these corporations are just following the latest trend in advertising.
Be a part in this study by watching the following commercials and taking a part in a poll to decide the objectives of these companies.
More information about greenwashing:
http://www.terrachoice.com/Home/Six%20Sins%20of%20Greenwashing
